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More than 

More than 

I am a professional content creator, social media strategist and photographer with four years of commercial creative direction. I also happen to have an engaged audience of Brisbane mums who trust me. That combination is rare.

I am a professional content creator, social media strategist and photographer with four years of commercial creative direction. I also happen to have an engaged audience of Brisbane mums who trust me. That combination is rare.

Work with me

influence

influence

The professional behind

The professional behind

the personal brand

the personal brand

Most influencers only have an audience. I have an audience and four years of commercial content strategy, creative direction and production behind me. There is a real difference in what that delivers for your brand.

Most influencers only have an audience. I have an audience and four years of commercial content strategy, creative direction and production behind me. There is a real difference in what that delivers for your brand.

What I bring into every brand partnership

What I bring into every brand partnership

Commercial creative direction.
I do not just create content. I think strategically about what performs, what converts and what builds long term brand equity.

Professional production and skill.
Content can be shot on iPhone or on a Sony A7 IV. So you have the choice of production grade or more low key! 

Authentic integration.
I only work with brands I would genuinely use and recommend. That authenticity is what makes the content perform.

Proven results.
Content that has driven real business outcomes, not just impressions.

Commercial creative direction.
I do not just create content. I think strategically about what performs, what converts and what builds long term brand equity.

Professional production and skill.
Content can be shot on iPhone or on a Sony A7 IV. So you have the choice of production grade or more low key! 

Authentic integration.
I only work with brands I would genuinely use and recommend. That authenticity is what makes the content perform.

Proven results.
Content that has driven real business outcomes, not just impressions.

49k+

49k+

25M+

25M+

19k+

19k+

Personal followers across
Instagram + TikTok

Personal followers across
Instagram + TikTok

Organic views on personal content

Organic views on personal content

Followers grown for a national childcare brand from the ground up

Followers grown for a national childcare brand from the ground up

Flagship content series

Flagship content series

Places I can go where I can put my baby down

Places I can go where I can put my baby down

A Brisbane mum's honest guide to places actually worth leaving the house for with a baby. 16+ episodes in and still the fastest growing content on my platforms.

A Brisbane mum's honest guide to places actually worth leaving the house for with a baby. 16+ episodes in and still the fastest growing content on my platforms.

453k+

453k+

12.3k+

12.3k+

6.1k+

6.1k+

4.6k+

views

views

shares

shares

saves

saves

followers

In the last 90 days...

In the last 90 days...

The brand opportunity

The brand opportunity

This series has a loyal, growing audience of Brisbane mums with babies and toddlers actively looking for recommendations. Location features, product integrations and sponsored episodes are available for brands that are a genuine fit for this audience. If your brand belongs in the life of a Brisbane mum, this is where it lives.

This series has a loyal, growing audience of Brisbane mums with babies and toddlers actively looking for recommendations. Location features, product integrations and sponsored episodes are available for brands that are a genuine fit for this audience. If your brand belongs in the life of a Brisbane mum, this is where it lives.

Let's make some magic!Let's make some magic!

Brands I am

made for.

made for.

I only say yes to brands that genuinely belong in my life and my audience's lives. Here is where the fit is natural.

I only say yes to brands that genuinely belong in my life and my audience's lives. Here is where the fit is natural.

Parenting and baby

Parenting and baby

Creative tools and craft

Creative tools and craft

Brisbane and local lifestyle

Brisbane and local lifestyle

Home and lifestyle

Home and lifestyle

Toy and play brands

Toy and play brands

Maternity and new mum

Maternity and new mum

Natural integration with Ashton's everyday life. Products I am actually buying and using.

Natural integration with Ashton's everyday life. Products I am actually buying and using.

Four years of Cricut content with proven viral results. This audience is already here.

Four years of Cricut content with proven viral results. This audience is already here.

Family venues, experiences and local businesses. My audience is actively seeking recommendations.

Family venues, experiences and local businesses. My audience is actively seeking recommendations.

Domestic content, home organisation, renter friendly living. A growing content pillar.

Domestic content, home organisation, renter friendly living. A growing content pillar.

Playroom content, toy rotations and educational play. Ashton is the most willing product tester.

Playroom content, toy rotations and educational play. Ashton is the most willing product tester.

Authentic postpartum voice with a community of mums who trust my recommendations.

Authentic postpartum voice with a community of mums who trust my recommendations.

I do not work with brands that do not fit. That is what keeps my audience's trust intact and your content performing.

I do not work with brands that do not fit. That is what keeps my audience's trust intact and your content performing.

@samicuff_ No more untouched wedding favours! After nobody took my wedding favours from my wedding (anyone know where I can donate 100 pairs of flip flops??), we decided to go the cookie route for my best friends wedding! @Lulu & Stone have just brought out the most helpful wedding diy sugar cookie kit ever, that gave us everything we needed to decorate our own professional standard sugar cookies! It also cost us less than half the money to do them ourselves, so if you have the time and your goal is so save money it’s 10/10 worth it!! πŸ’–βœ¨πŸͺ #DIYWeddingInspo #SugarCookieMagic #HandmadeWedding #DIYWeddingIdeas #WeddingCookieFavors #BakingBliss #DIYBride #WeddingDIY #SweetTreats #WeddingCookieArt #DIYWeddingDecor #SugarCookieLove #CraftyWeddings #HomemadeWedding #WeddingBakingDelights ♬ original sound - Sami | creativity + motherhood
@samicuff_ No more untouched wedding favours! After nobody took my wedding favours from my wedding (anyone know where I can donate 100 pairs of flip flops??), we decided to go the cookie route for my best friends wedding! @Lulu & Stone have just brought out the most helpful wedding diy sugar cookie kit ever, that gave us everything we needed to decorate our own professional standard sugar cookies! It also cost us less than half the money to do them ourselves, so if you have the time and your goal is so save money it’s 10/10 worth it!! πŸ’–βœ¨πŸͺ #DIYWeddingInspo #SugarCookieMagic #HandmadeWedding #DIYWeddingIdeas #WeddingCookieFavors #BakingBliss #DIYBride #WeddingDIY #SweetTreats #WeddingCookieArt #DIYWeddingDecor #SugarCookieLove #CraftyWeddings #HomemadeWedding #WeddingBakingDelights ♬ original sound - Sami | creativity + motherhood
@samicuff_ πŸŽ‰ Unleashing the Wedding (and Baby) DIY Magic with Cricut! πŸŒŸπŸ’’ Wondering if a Cricut machine is a must-have for your wedding projects? Let me tell you, it’s an absolute game-changer! When I began my wedding planning journey, I never realized the endless possibilities a Cricut Maker 3 could offer. From elegant signage to personalized wedding invitations and save-the-dates, this magical machine became my creative ally. It even came to the rescue for addressing envelopes, crafting bridesmaid proposals, designing fun t-shirts, and decking out the hens party with delightful decorations – just to name a few! As my wedding season draws to a close, I’m thrilled to discover that the Cricut Maker 3 is seamlessly transitioning to the next phase of life: baby season! So, if you envision using it for any of these incredible projects, or perhaps all of them, trust me, a Cricut is the perfect addition to your creative arsenal! πŸŽ¨πŸ‘°πŸ€° #CricutMagic #WeddingDIY #cricutmaker3 #DIYProjects #WeddingCrafts #CreativeBride #WeddingPreparations #BridesmaidProposals #HensPartyDecor #PersonalizedGifts #CraftyMom #BabyDIY #DIYInvitations #CraftingFun #CricutCreators #BabySeason ♬ original sound - Sami | creativity + motherhood
@samicuff_ πŸŽ‰ Unleashing the Wedding (and Baby) DIY Magic with Cricut! πŸŒŸπŸ’’ Wondering if a Cricut machine is a must-have for your wedding projects? Let me tell you, it’s an absolute game-changer! When I began my wedding planning journey, I never realized the endless possibilities a Cricut Maker 3 could offer. From elegant signage to personalized wedding invitations and save-the-dates, this magical machine became my creative ally. It even came to the rescue for addressing envelopes, crafting bridesmaid proposals, designing fun t-shirts, and decking out the hens party with delightful decorations – just to name a few! As my wedding season draws to a close, I’m thrilled to discover that the Cricut Maker 3 is seamlessly transitioning to the next phase of life: baby season! So, if you envision using it for any of these incredible projects, or perhaps all of them, trust me, a Cricut is the perfect addition to your creative arsenal! πŸŽ¨πŸ‘°πŸ€° #CricutMagic #WeddingDIY #cricutmaker3 #DIYProjects #WeddingCrafts #CreativeBride #WeddingPreparations #BridesmaidProposals #HensPartyDecor #PersonalizedGifts #CraftyMom #BabyDIY #DIYInvitations #CraftingFun #CricutCreators #BabySeason ♬ original sound - Sami | creativity + motherhood

What we can

What we can

build together

build together

Instagram and TikTok
partnership posts

Sponsored content posted to my platforms. Hook led, authentically integrated, produced to a commercial standard. Available as single platform or combined package.

Content created for
your channels


Professional short form video and photography produced for your brand to use on your own platforms, in paid ads or for whitelisting. No audience size required. Just great content.

Places I Can Go feature or sponsored episode


Natural integration into my flagship Brisbane mum series. Location features, product reviews or sponsored episodes for brands that belong in my audience's world.

Paid amplification of
creator content


Run my content as paid ads from my account or yours. Authentic creator content performs significantly better in paid placements than traditional advertising.

Lifestyle product and brand photography

Shot on a Sony A7 IV. Warm, editorial, commercial grade. Delivered as a gallery of lifestyle images featuring your product ready to use across all channels.

Social media direction
and consulting


Four years of commercial strategy behind this. Content audits, direction documents and strategy calls for brands who want to understand what is and is not working.

Let's make something worth remembering

Get in touchView my work

Thank you